Welcome to the world of goji berries, a remarkable superfruit steeped in over 2,000 years of history and revered for its impressive health benefits. Tracing its roots back to ancient China, goji berries (Lycium barbarum) have long been celebrated in traditional Chinese medicine for their ability to support overall wellness and vitality. Used by herbalists for centuries, these vibrant red berries are known to boost immune function, enhance energy levels, and promote longevity.

 

Among the various goji berry cultivars, those from Zhongning in the Ningxia Hui Autonomous Region of China are regarded as the finest in the world. The unique climatic conditions, combined with the nutrient-rich soil in Zhongning, allow these berries to flourish, resulting in superior flavour and higher concentrations of essential nutrients compared to goji berries from other regions. This exceptional quality makes Zhongning goji berries a sought-after ingredient in health and wellness products.

 

Goji berries boast an impressive array of health benefits, making them a powerful addition to your diet. These nutrient-packed berries are rich in antioxidants, which help combat oxidative stress and protect cells from damage. They have been linked to numerous health benefits, including support for liver and kidney function, improved eye health, blood sugar management, and potential anti-cancer properties. Furthermore, their nutrient profile contributes to overall longevity, making them a vital component of a balanced and health-conscious lifestyle.

 

At GoGojii, we are dedicated to providing you with the highest-quality goji berries and products available. As a subsidiary of Ekpac, a trusted company with a legacy spanning over 100 years, we uphold a tradition of excellence that has expanded globally, with branches in China, Hong Kong, Israel, the USA, and Europe, among others. Ekpac’s extensive trading network across multiple countries reinforces our commitment to quality and transparency, setting us apart in the marketplace.

 

What makes GoGojii truly unique is our focus on health and well-being. We proudly offer organic goji berries that are free from harmful additives such as sulphur and artificial colourings, ensuring you receive only the purest and most effective product. Additionally, we hold an exclusive trademark for our raw goji, reflecting our dedication to delivering the best possible quality to our consumers.

 

Choose GoGojii as your trusted source for goji berries and embark on a journey to enhance your health and well-being. Experience the exceptional benefits of this ancient superfruit and join a community that values quality, integrity, and innovation. Let us be your partner in wellness, and discover the transformative power of goji berries today!

 

Five Advantages of Ningxia Zhongning Goji

 

1. Medicinal Properties and Quality
Ningxia goji berries contain 3.90g of polysaccharides per 100g, a notably higher concentration than varieties from other regions (such as Qinghai's 3.01g/100g). This greater polysaccharide content enhances their immune-regulating and anti-fatigue properties. Moreover, Ningxia goji berries demonstrate superior antioxidant capacity compared to other varieties, ranking them among the finest medicinal-grade goji berries available. These qualities contribute to improved disease resistance and anti-ageing benefits.

2. Geographical Indication and Certification
Ningxia goji berries hold the unique distinction of being the only goji variety officially recognised as medicinal material in the Pharmacopoeia of the People's Republic of China. Both "Ningxia Goji Berry" and "Zhongning Goji Berry" have obtained geographical indication (GI) protection in China and are included in the China-Europe Geographical Indication Agreement, ensuring their recognition in international markets.

3. Industry and Research Capabilities
Ningxia hosts the world's most extensive goji berry germplasm resource bank, providing over 90% of China's goji berry seedlings. The region achieves a 25% processing conversion rate for goji berries, yielding more than 120 derived products including concentrated juices and functional foods. Furthermore, Ningxia has established four national-level R&D centres along with China's first dedicated Goji Berry Research Institute, driving continuous innovation within the sector.

4. Quality Assurance and Standardisation
Ningxia employs a comprehensive ecological pest management system throughout the region to guarantee the safety and quality of its goji berries. Some 95% of Ningxia's goji berries undergo processing using advanced techniques like low-temperature vacuum drying, which preserves their nutritional value while ensuring premium-quality dried fruit.

5. Strategic Market Approaches
To address price competition, Ningxia is focusing on higher-value products such as concentrated goji juice, which commands three times the value of dried berries. The region is also implementing a "nationwide sourcing, nationwide distribution" model, incorporating raw materials from surrounding areas while maintaining rigorous quality standards.